Engineers love
your specs.
Purchasing
kills the deal.
Your specs are technically superior. But purchasing sees “expensive.” Paste them here: the tool translates each specification into risk language, the cost-of-failure math that gets budgets approved.
🔒 Stored securely for 30 days to power your results link, then deleted
THE PROBLEM
You know what's
technically right.
But you can't get it past purchasing.
Purchasing sees "expensive," not "risk mitigation." The competitor's cheaper option looks the same on paper. Technical superiority doesn't win without business justification.
BEFORE:
"304 stainless steel construction"
Purchasing thinks: "Why not the cheaper option?"
AFTER:
"Corrosion resistance preventing $22,000-$70,000 in replacement costs over 10 years"
Purchasing thinks: "This is actually cheaper long-term."
HOW IT WORKS
Top specs free. Full translation $90.
The free preview gives you enough to test in your next meeting. The full translation is what sales engineers pay consultants $5,000+ to create.
Use this in your next pitch. It's not a sample.
- ✓Top 3 specs translated, highest impact
- ✓Cost-of-failure calculations
- ✓Talk tracks for each translated spec
- ✓Before/after comparison
- —Remaining specs locked
Close one deal at full price = pays for itself 10×
- ✓Everything in free preview
- ✓All specs translated, complete sheet
- ✓Executive summary for purchasing
- ✓10-year TCO comparison framework
- ✓PDF export, presentation ready
WHAT YOU GET
Specs that win budgets.
Not just technical approval.
RISK LANGUAGE
Every spec translated
From "IP67 rating" to "protection against water damage that causes 34% of field failures."
COST CALCULATIONS
Failure costs quantified
Show purchasing what happens when the cheap option fails. Make the risk real.
EXECUTIVE SUMMARY
One page for decision-makers
The business case for your specs, in language purchasing understands.
TCO COMPARISON
10-year cost framework
Show the true cost of ownership, not just purchase price.
TALK TRACKS
What to say in meetings
Scripts for the "why is this more expensive?" conversation.
COPY-PASTE READY
Use immediately
Drop directly into proposals, quotes, and presentations.
Lead with cost-of-failure, not features.
When you open with “our product does X,” you're competing on features. When you open with “here's what it costs when X fails,” you're reframing the entire conversation. The risk translation does the reframing for you.
FREQUENTLY ASKED
Common questions
What kind of specs can I translate?
Any technical specification that justifies your price: material grades, certifications, ratings, tolerances, warranties, testing standards. If you've ever lost a deal because purchasing couldn't see why your spec was worth the premium, that's the spec to translate.
How do you calculate cost-of-failure?
The analysis uses industry failure rate data, average repair/replacement costs, typical downtime costs, and insurance claim averages. Real numbers from real failures, not hypotheticals.
Will this work for my industry?
If you sell technical products where buyers compare specs and often choose the cheaper option, yes. This tool has translated specs for industrial valves, structural steel, HVAC equipment, electrical components, concrete mixes, roofing systems, anywhere premium specs compete against budget alternatives.
What if purchasing still says no?
Some buyers will always choose cheapest. That's fine: you've documented the risk. When the cheap option fails in 18 months, you're the one who showed them the math. But more often, the conversation shifts. “Why so expensive?” becomes “Help me justify this to my boss.” That's a winnable conversation.
Won't this sound like fear-mongering?
Only if you're making up numbers. We use industry data: real failure rates, real repair costs, documented downtime averages. You're not scaring anyone. You're showing them math they should have seen before making a decision. Most buyers want this information: they just don't know to ask for it.
How do you estimate downtime costs if I don't know them?
We use industry benchmarks: average hourly downtime costs by sector, typical repair timelines, insurance claim data. You can adjust for your customer, but you're starting from real data, not guesses.
Our specs are proprietary. Is this safe?
Yes. Your specs are stored securely for 30 days so you can share results with your team, then permanently deleted. Your data is never sold or shared. This is translation, not cataloging.
THIS IS FOR YOU IF
You sell technically superior products but keep losing to cheaper bids
You've watched purchasing eliminate your solution on price without understanding what they were giving up
You can explain exactly why your spec is worth more, but you can't make purchasing believe it
You've had an engineer champion your solution internally while their own purchasing team killed it anyway
WHO’S BEHIND THE TRANSLATION
The reframing Lee does by hand.
Now built into the tool.
Risk Translator automates the work Lee does with clients: turning technical strengths into the language buyers act on.
“The results were undeniable. Lee’s designs were visually captivating and optimized for conversion. Once we integrated his concepts, we saw a surge in click-through rates.”
All real. All unsolicited. Read the rest →
Make purchasing say yes.
Paste your specs. Top 3 risk translations free. Full spec sheet $90.
No credit card required · 30-day money-back guarantee
Built by Lee Fuhr. Lee helps manufacturers win against “cheaper” competitors. The specs are technically superior, but purchasing doesn't see risk, they see cost. This tool translates technical advantages into the cost-of-failure math that justifies your price.
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